Skip to main content
CRM Development

A CRM That Fits How You Sell, Not the Other Way Round

For businesses whose sales process, with dealers, approvals, site visits or quotations, does not fit Zoho, HubSpot or a spreadsheet.

We build custom CRMs around your stages, your data and your team, with WhatsApp, email and reports built in, and no per-user subscription that grows with every hire.

Book a Free CRM Scoping Call Ask on WhatsApp

Free 30-minute call. No obligation.

Custom CRM with sales pipeline, customer records and reports

What a custom CRM gives you

We run our own enquiries through a CRM we built: every website lead is scored, assigned, emailed and tracked through its stages.

Your process, built in

Your stages, fields, approvals and rules, whether that is dealer onboarding, site visits, quotation approvals or AMC renewals. Your team stops working around the software.

WhatsApp and email inside the CRM

Enquiries from your website and WhatsApp land in the CRM, and follow-ups, quotations and reminders go out from it, with every conversation kept on the customer's record.

Yours to own

No per-user monthly fees that grow with your team. The CRM runs on your hosting, the data is yours, and it can grow with new features as your business changes.

How we build it

  1. 01

    Map your process

    We follow a customer from enquiry to repeat order and note every step and person.

  2. 02

    Design

    We agree stages, screens, roles and reports before building.

  3. 03

    Build & migrate

    We build in stages and move your existing customers and history across.

  4. 04

    Train & support

    We train your team and keep improving the CRM after launch.

Ways to work with us

Every sales process is different, so these are starting points. We confirm the exact scope and a fixed price after the free scoping call.

Core CRM

For small teams moving off spreadsheets

Fixed quote after your free audit

  • Leads, customers and deals
  • Your pipeline stages
  • Follow-up tasks and reminders
  • Website form integration
  • Data import from Excel
Recommended

Sales CRM

For sales teams that need assignment, approvals and reporting

Fixed quote after your free audit

  • Everything in Core CRM
  • Lead scoring and automatic assignment
  • Quotations with approval steps
  • WhatsApp and email integration
  • Reports by source, salesperson and stage

CRM + Mobile & Integrations

For field sales teams and businesses with other systems to connect

Fixed quote after your free audit

  • Everything in Sales CRM
  • Flutter mobile app for field sales
  • Integration with billing, ERP or accounting
  • Dealer or partner logins
  • Ongoing support plan

Not sure you need a custom CRM? See CRM Automation, where we automate the CRM you already use instead.

Representative example

A manufacturer that finally saw its dealer pipeline

A typical project for a manufacturer selling through a network of dealers and a small field sales team.

Before

  • Dealer enquiries, orders and complaints were tracked in separate spreadsheets
  • Field staff reported visits by phone at the end of the day
  • Management could not see which dealers were growing and which were slipping

After

  • Every dealer has one record with enquiries, orders, visits and complaints
  • Field staff log visits and orders from a mobile app on the spot
  • A monthly report ranks dealers by growth and flags the ones going quiet

This is an illustration of a typical project, not a named client. Real case studies will be added here as they are published.

Custom CRM questions, answered

For many businesses, they are the right choice, and we will say so. A custom CRM makes sense when your process has steps those tools handle badly, such as dealer networks, multi-level approvals or industry-specific workflows, or when per-user fees become expensive as your team grows.

It costs more at the start and usually less over time, because there are no per-user subscriptions. We compare both options for your team size during the scoping call.

Yes. We import your customers, deals and history, remove duplicates and check the result with you before going live.

Yes. It works in any phone browser, and field teams can have a dedicated Flutter app with offline support.

You do. It runs on your hosting or cloud account, the code is in your repository, and you can export your data at any time.

Yes. Most clients start with the essentials and add modules such as quotations, service tickets or dealer logins as they go.

Often paired with

CRM Automation Automate the CRM you already use.
Lead Management Capture and assign every lead.
Flutter App Development Mobile apps for field sales teams.

Book a Free CRM Scoping Call

Walk us through how a customer goes from first enquiry to repeat order. We will tell you whether you need a custom CRM or whether an existing one would do.

  • A map of your sales process and the people involved
  • What an off-the-shelf CRM can and cannot do for you
  • The features your first version really needs
  • A written proposal with a fixed quote and timeline

Prefer to chat? Message us on WhatsApp

Tell us how your team sells

Tell us about your business goals and we'll recommend the right AI, software, or automation solution.

By submitting this form you agree to our Privacy Policy. We use your details only to reply to your enquiry.